# Automation Overview Automations can really help save you time, while increasing your conversions or simply updating subscriber information automatically in the background. There are thousands of automation combinations you could create, here is a tiny list of what some users are automating: * Sending ebook downloads * Simple form submits to sending a welcome email * Updating customer information * Drip email campaigns * Course onboarding * Webinar registrations then sending emails linked to sales funnels * Course content * Business updates * Newsletters * and more... ### **Automation flow basics** Automations are built from three basic components: * **Triggers >** Whether someone visits your website, opens an email or updates their information. Your automation is ready to go 24/7. * **Conditional logic >** Create complex automations, or create individual automation rules with a simple “if this, then that” functionality. * **Actions >** Send them an eBook, update their information or even send your automated email campaigns. **Adding notes** By selecting the notes function, you or your team members can leave helpful notes at each step of the automation funnel. This can be really helpful, to remind you of the step information, or simply adding instructions for your team to complete. Write it, save it, pin it. ### **Analytics** Watch in real time how your automations are going, track open rates, who clicked what and how many people have completed your automation. ### **Setting goals** Setting goals will help you gauge if your automation is successful. When a subscriber reaches your specific goal Netsimpler considers that as a win and registers it as a goal in your analytics dashboard. Once the user has reached your set goal, they will be removed from that automation. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.netsimpler.io/en/netsimpler/email-and-automations/automation-overview.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.